As your business grows, you’ll be faced with the decision of whether or not to get uniforms for you or your team.
If you find yourself in this period of growth right now, congratulations to you! If you haven’t already, now is the time to consider custom embroidery and get your business’ uniform designed.
Here are eleven reasons why it’s a smart business move.
The Benefits of Uniforms for Your Business
The word ‘uniform’ is one of those great words that can be used as both a noun and an adjective & always be understood.
As an adjective, uniform is defined as ‘remaining the same in all cases and at all times; unchanging in form or character’. When used as a noun the meaning is ‘the distinctive clothing worn by members of the same organisation or body’.
The most obvious benefit that comes from uniforms is the unity that it provides.
Fostering Team Spirit
Uniforms can promote or even create team spirit and a real sense of belonging. Both of these factors have been known to increase productivity and performance. You might also find that your employees get along better because there is an obvious commonality.
Enhance Your Business Image
In today’s world, image is everything. Possibly unfairly, many people believe that businesses that have uniforms are more professional, established and successful than those that don’t.
Uniforms are essentially a method of advertising your business. Every time a uniform is worn your business is being promoted and who knows how many people could see it.
On this note, it’s important that your employees are aware that while they’re in uniform they’re technically acting as a brand ambassador. They need to uphold the company standards during this time.
Promote Company Pride
With uniforms comes a sense of pride, responsibility and representation. By providing uniforms you’re automatically instilling a level of trust in your employees because you have faith they’ll act according to brand values. This trust can lead to increased loyalty. This is especially true in the cases of people who have recently been unemployed or are new to the work environment.
Promote Professional Pride
A uniform can be a great source of pride. In most cases, if someone looks professional they will feel professional. If you decide to have different uniforms for different positions within your business—such as managers wearing black while clerks wear blue—this can be a motivating factor for employees to work harder.
Use it as a Safety Measure
Safety features can be worked into uniforms to provide them with functionality. Whether the person in uniform is working a high-risk job or simply walking home from work reflective material can, in some cases, be the difference between life or death.
Surprisingly, uniforms can actually be seen as an additional security measure. Because uniforms are all of the same style or colour, it’s easy to identify people not part of your team who are either in restricted areas or not supposed to be there at all. The term ‘sticking out like a sore thumb’ comes to mind.
Increased Brand Awareness
Every time someone wears a uniform, they’re increasing the visibility of the brand which could potentially lead to new customers. Not only is this great for your own business but also your clients’ should you be so inclined. You can do this by including a few of your clients’ logos on your uniform to increase awareness around their brands.
Improve Customer Experience
Have you ever found yourself in need of assistance in a store, but you can’t seem to spot anyone who actually works there? Or, even worse, you mistake a fellow customer for an employee of the establishment? Both of these scenarios are eliminated by using uniforms to make employees identifiable.
This improves the customer experience as a whole and makes customers more likely to return.
Employees Benefit Too
Something that’s incredibly important but often overlooked is the financial standing of your employees. Take into consideration that by having to wear a uniform they don’t have to spend money on clothes deemed suitable or appropriate to wear for work.
On top of saving money, uniforms also save time. They do this by eliminating the decision of ‘what should I wear today?’ entirely. This decision can take up precious time and even be a root cause of stress which you can now eliminate.
Don’t You Want Uniformity in Your Business?
From fostering team spirit to instilling a sense of professional pride in your brand, is there anything a good uniform can’t do? It’s even your new marketing tool.
There are so many reasons why you should get a uniform for your business, so place it at the top of your priority list today.